New Twitter Obeys the Golden Ratio

The golden ratio is used by nature, photographers, and now… Twitter! Did you notice it in the new Twitter design?

After studying the ratio extensively, German psychologist Adolf Zeising wrote in 1854,

The Golden Ratio is a universal law in which is contained the ground-principle of all formative striving for beauty and completeness in the realms of both nature and art, and which permeates, as a paramount spiritual ideal, all structures, forms and proportions, whether cosmic or individual, organic or inorganic, acoustic or optical; which finds its fullest realization, however, in the human form.

Even if you’ve never heard of the golden ratio, you’ve probably heard of the rule of thirds. The two concepts are similar and related. Here’s an interesting article discussing them.

(via Laughing Squid)

  • Mike

    Cool. I think I learned this from Donald in his ‘Mathmagicland’ video…

  • Brooks Ayola

    My new Twitter page looks nothing like that… The two columns are close to equal in width. The ration would be way off on my page. Weird.

  • Anonymous

    What I see is the spiral over a design that doesn´t obey to it very much nor very precisely. I find it exaggerated to say “OBEYS the golden ratio”.
    See Donald In Mathmagic Land, that´s obeying the golden ratio

  • Oli

    Only when your browser window is about 1024 pixels large. I’m looking at it full screen at 1920 and its pretty much half half for the main panels.

  • Michael Zhang

    The screenshot is by the creative director:

  • Daryl Sudden

    Still haven’t got the new Twitter. :( However, I really love how they used the golden ratio.

  • Anonymous

    I´m not saying it is not an official statement.

  • Carbonize

    Sorry but my Twitter looks nothing like that and yes I am using the new layout. Like Oli I have two columns and both are the same width.

  • Electron Libre

    That’s a pretty damn stupid article. Resiwe your window and the colums will resize and will for sure not obey the golden ratio!

  • Iridiumetric

    article fail. Nice publicity from the Creative Director though.

  • Ozan İlbey Yılmaz

    Yeah, that’s me you are seeing on the picture and this is my answer:

    Golden Ratio is just for the minority:

  • Pingback: Even Twitter likes 1.6180339887()