Migrant’s Perilous Journey on Instagram Turns Out to Be an Elaborate Ad

Abdou was a young man from North Africa with a dream; he set out to make his way to Europe in order to create a better future for both himself and his family. Abdou documented his migration from Senegal to Spain on Instagram, showcasing the perils of such travel and his determination for a better life.

After two weeks of travels, finally making it to Spain, and seeing his photos make headlines online, the truth about Abdou emerged: he never existed. It was all part of an elaborate ad campaign.