![Generative Match tool](https://petapixel.com/assets/uploads/2023/10/Generative-Match-300x157.jpg)
Adobe: ‘Some Amount of Photography Will Move to Virtual Photography’
Adobe has announced Firefly 2, the next iteration of its generative AI tool which will deliver "higher-quality" images and include a new "Generative Match" feature which seemingly spells bad news for photographers.