There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
Talented creator Daniel DeArco—who goes by "Industrial Content Director & Creative Consultant" these days—recently dived into a topic that isn't often covered for creative business owners, freelancers, or just creators in general: empathy. Specifically, how empathy can transform the work you do and help you connect with clients.
While there are ample resources available on portfolios, websites, leave behinds and promotional materials, there’s one important subject that I’ve found little helpful information on: the photographer’s bio.
Almost always found on a professional photographer’s site, the bio can make or break you. In a world where creatives often only have a couple of minutes to view your site, the bio can play a significant role. A biography is a glimpse into your personality and gives the reader a sense of what you might be like to work with. Creatives will often seek out the bio to help them make quick judgements. Therefore, just having great pictures isn’t enough. Many people will quickly abandon a website to jump to the next, so you have to make sure your entire site is not only engaging, but successfully portrays your personality. With bios being one way to express who YOU are, I’m always surprised at just how many dreadful ones I find. So, after reading one too many boring, exaggerated, absurd, grammatically incorrect and simply over the top biographies, I decided to come up with a few Dos and Don’ts.