creativemarketing

Last fall, in preparation for a fair for my wedding photography business in Helsinki, I wanted to create something out-of-the-ordinary that would attract attention to my booth. A friend of mine suggested a type of vintage camera that visitors could look through.

Vintage camera with a mini slideshow inside? Sounds like a plan!

As a professional photographer, getting noticed by potential clients means getting creative. Don't just send out postcards or basic mailers to the art directors you want to work with; take a leaf out of designer April Hansen's playbook instead.