TikTok claims it is the first social media platform to support the Content Credentials provenance system by automatically adding AI-generated labels to content it detects as synthetic.
The BBC has embraced the Content Credentials system and will begin slapping X's Community Notes-style explainers beneath imagery to show their authenticity.
A new app called Click will verify photos, adding provenance by harnessing the Content Authenticity Initiative.
Adobe and a host of other companies have unveiled a new symbol that can be tagged onto content that establishes an image's provenance.