bradvassallo

The Value of Self-Assigned Work as a Professional Photographer

Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry. No experience? No thanks.

How to Prepare for a Professional Photo Shoot

Back when I was taking pictures just for the fun of it, I never once thought to optimize my preparation. There was no preparation -- no shot list, no scouting, no mood board. That all changed when making pictures became my job and my livelihood.