antiretouching

More compelling (at least for us) than the anti-Photoshop/retouching campaigns that have recently been going viral are the magazines and advertising campaigns that are backing these movements by actually taking excessive retouching out of the equation.

Magazines like Verily, who earlier this year explained their no-Photoshop policy, and ad campaigns like Aerie Real, a new campaign for the lingerie brand Aerie that is currently taking the Internet by storm.

Skin care company Dove is speaking out on the issue of "fake beauty" being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for "fake" images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.