Amazon Launches its Own AI Image Generator

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Amazon finally entered the image generation fray with the debut of its own model on Wednesday.

Amazon Web Services, owned by Amazon, announced Titan, the new text-to-image generator, at its re:Invent conference. It can create images using a text-based prompt or alter existing work.

“[You] can use the model to easily swap out an existing [image] background to a background of a rainforest [for example],” Swami Sivasubramanian, Vice President of data and machine learning services at AWS, said at the conference, according to TechCrunch. “[And you] can use the model to seamlessly swap out backgrounds to generate lifestyle images, all while retaining the main subject of the image and to create a few more options.”

Amazon Titan models are created and pre-trained by AWS on large and diverse datasets for a variety of use cases, with built-in support for the responsible use of artificial intelligence, the company explains.

For example, each image made with Titan will include an invisible watermark, according to The Verge. This practice is in line with a growing trends of companies with AI image generators, like Google, introducing watermarks as a way to signify the use of artificial intelligence. According to TechCrunch, the watermark is even billed as “tamper-resistant.” Amazon will also indemnify customers for copyright infringement. This means that should an issue of copyright infringement arise, the customer using Amazon’s Tital model won’t be responsible.

Of course and unsurprisingly, it’s not clear what datasets were used to train the model or where the data came from.

Notably, Amazon doesn’t seem intent on competing with Dall-E or Midjourney, which have gained traction with ordinary consumers. Instead, Amazon is focusing Titan toward enterprise customers. The move makes sense considering its debut at re:Invent, a developer-focused conference that doesn’t usually make headlines with those outside the tech field.

Amazon also announced AI-generation text uses for copy writing and chat apps.

“Generative AI is poised to be the most transformational technology of our time, and we are inspired by how customers are applying it to new opportunities and tackling business challenges,” Sivasubramanian said in the company’s release. “As customers incorporate generative AI into their businesses, they turn to Amazon Bedrock for its choice of leading models, customization features, agent capabilities, and enterprise-grade security and privacy in a fully managed experience.”

Image credits: Header photo licensed via Depositphotos.