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Instagram’s New Following Categories Feature Shows You Who to Unfollow


Instagram has just launched a new feature called “Following Categories,” that breaks down the accounts you’re following into those you see in your feed the most, and those you interact with the least… more or less giving you an answer to the question “Who should I unfollow?”

The feature was announced today through the Instagram Twitter account. “Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can!” reads the caption. “Just tap ‘Following’ and manage your list from there.”

The photo included with the post shows two new categories at the top of Following: Least Interacted With (i.e. Who should I unfollow?) and Most Shown in Feed (i.e. Who does Instagram’s algorithm really like?). Both lists are based on your last 90 days of activity:

Speaking with TechCrunch, an Instagram spokesperson admitted that the feature is basically about helping users “clean up” their feeds.

“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change” said the spokesperson. “We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”

The new features show up in your Following list, where you can also now sort your followers by Oldest > Newest or Newest > Oldest—another layer of control.

This is a legitimately useful feature and Instagram is being praised for the update, but don’t think for a second that IG is doing this out of the goodness of its heart. The more engaging your feed, the more you interact with the app; the more you interact with the app, the more ad revenue Instagram stands to make.

To try out the features for yourself and clean up your Following list, open the IG app, click on your Profile, then click on Following.

(via TechCrunch)