Production issues experienced by Canon and Nikon (caused by the earthquake and tsunami) may soon allow competitors to eat into their dominant DSLR market shares and, according to a story by USA TODAY, Sony is pegged as one of the main benefactors:
Canon has 44.5% of the digital SLR market, followed by Nikon at 29.8%, Sony with 11.9% and Olympus at 5.1%, IDC says.
[...] At a time when many Canon SLRs are hard to find, due to production issues, the Sony models are not only in amply supply, but discounted to sell with special promotions.
[...] Sony has the name recognition, and ample shelf space in prominent stores.
These gains would likely be limited to first time buyers who are looking for their first DSLR — camera owners already committed to Canon or Nikon’s mounts are unlikely to switch systems just because of a temporary shortage.