Posts Tagged ‘idc’

Sony May Steal DSLR Market Share from Canon and Nikon During Shortage

Production issues experienced by Canon and Nikon (caused by the earthquake and tsunami) may soon allow competitors to eat into their dominant DSLR market shares and, according to a story by USA TODAY, Sony is pegged as one of the main benefactors:

Canon has 44.5% of the digital SLR market, followed by Nikon at 29.8%, Sony with 11.9% and Olympus at 5.1%, IDC says.

[...] At a time when many Canon SLRs are hard to find, due to production issues, the Sony models are not only in amply supply, but discounted to sell with special promotions.

[...] Sony has the name recognition, and ample shelf space in prominent stores.

These gains would likely be limited to first time buyers who are looking for their first DSLR — camera owners already committed to Canon or Nikon’s mounts are unlikely to switch systems just because of a temporary shortage.

Sony could benefit from shortages of Canon, Nikon SLRs [USA TODAY]


Image credit: SONY A55 by 246-You

Nikon and Sony Gaining on Canon in Worldwide Digital Camera Market

Market research firm IDC released its findings about the worldwide digital camera market recently, with interesting details about the current market shares of camera manufacturers. From 2009 to 2010, Canon’s share remained perfectly constant at 19%, while #2 player Sony increased its share from 16.9% to 17.9%. Nikon also grew from 11.1% to 12.6%. The worldwide market for digital cameras is also growing — last year it increased 10% to 141 million cameras sold.
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