Posts Tagged ‘brandloyalty’

The Emperor’s New Gadget: Behold the Effect of Fanboyism on Consumers

Marketing and customer loyalty are two powerful things. They can make minor improvements in gadgets seem great, and major advancements to-die-for. In the world of photography, many camera owners feel strong allegiances to the brand they use, fiercely defending it as their own, and even going on the offensive to belittle other photographers who shoot under a different banner. This kind of customer loyalty does strange things to how the “fanboys” perceive the quality of their camera gear.
Read more…

That Explains It: Canon vs. Nikon Debate Linked to Self-Esteem

Ever wonder why certain people always seem to engage in meaningless Canon vs Nikon vs et al. camera brand debates at every opportunity? A recent study conducted at the University of Illinois has found that the more knowledge and experience you have with a particular brand, the stronger your self-esteem is tied to it. Ars Technica writes,

Those who had high self-brand connections (SBC)—that is, those who follow, research, or simply like a certain brand—were the ones whose self esteem suffered the most when their brands didn’t do well or were criticized. Those with low SBC remained virtually unaffected on a personal level.

The residual effect of this is that those with high SBCs tend to discount negative news about their favorite brands, and sometimes even ignore it altogether in favor of happier thoughts.

So that’s why feathers are so easily ruffled when camera brands are bashed…

(via Boing Boing)


Image credit: Canon Vs Nikon Faceoff by Rakesh Ashok