The key to creating a good photo-based service is to fill a need that isn’t being filled by any other app or website — a task increasingly difficult as more and more players enter the market. Still, once in a while someone stumbles on an idea that is just the right mix of concepts to create a service really worth your while, and Exposure seems to be just that.
Whereas services like Smugmug or Flickr are there to help you store and share individual photos or sets, and services like Medium are focused on creating magazine style content that is, in many ways, text driven, Exposure hits a happy medium:
Exposure is for photographers who want a more meaningful and effortless way to publish their work — in the context of a narrative, instead of a feed or single photo on a permalink page.
By offering users an incredibly straight-forward interface, Exposure enables them to create beautiful photo-driven stories that a standard photo sharing site just can’t match. And while text does necessarily play a part in any storytelling platform, photography takes center stage in this service that prides itself on creating something stunning in its simplicity.
As they describe it:
Our “what you see is what you get” editor lets you craft your post exactly as others will see it. Drag and drop to create photo sets laid out in beautiful grids that look great on every device. Write some content, add a title, and hit Publish to share your story with the world.
Posts are completely responsive and are as gorgeous on your iPhone as they are on a giant display, all the while keeping your photography front and center, arranged into grids automatically laid out to make your photos look amazing together.
Exposure is the brainchild of designer Luke Beard and engineer Kyle Bragger with San Francisco startup Elepath. There is no ad-driven free model here. If you want to try Exposure you can create three posts for free, but a $9 per month or $99 per year subscription is required to earn you a true membership and everything that comes with.
The way Elepath sees it, “Far too many services start free in an effort to sign up as many users as possible, only to eventually surround your content with ads to try to keep the lights on.” Exposure avoids this altogether, by offering “unlimited publishing, as well as many soon-to-be-launched premium features” to subscribers, and only a trial of sorts for free.
To give it a shot for yourself or learn more about the service, head over to Exposure’s website by clicking here. Fair warning though, chances are good you’ll really love what you see, and find yourself $9 poorer each month for it.
(via The Verge)