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A Look at How One Zoom Lens Can Tell Three Stories

Many prime lens lovers will tell you they don't need no stinkin' zoom lenses, just "zoom with your feet" as they say. But there is a point to zoom lenses, and it's not just the versatility of having multiple focal lengths—it's the ability to tell different stories with the same lens.

This Patent Shows How Apple Could Add Optical Zoom to the iPhone 7

Apple's iPhone 7 has long been rumored to sport dual cameras, but the smartphone might have another interesting photographic trick up its sleeve when it arrives: optical zoom. A new patent from Apple shows how they could make this happen without making the phone bulkier.

This is What a 343x Camera Zoom Would Be Like

In addition to the megapixel war, major camera companies are also engaging in a new superzoom war with their latest compact cameras. We recently shared the incredible reach of the 64x zoom on the Canon SX60 and the 83x zoom on the Nikon P900. If we ever somehow get to the point of 343x zooms appearing in cameras, the video above shows what that would be like.

Check Out the Nikon P900’s Ridiculous 83x Zoom

Earlier this month, we shared a video showing the incredible reach of the Canon SX60, a superzoom compact camera with a 65x lens. If you thought that video was crazy, check out this one featuring the new Nikon P900, which packs an even longer 83x optical zoom lens -- the equivalent of a 24-2000mm lens in 35mm terms.

This is How Powerful a 65x Optical Zoom Is

It's not just the megapixel war that's raging in the world of digital cameras. One of the big competitions going on is the battle of powerful zoom lenses on compact cameras, and the zoom capabilities on the latest "superzoom" cameras are pretty ridiculous. The video above shows what the new Canon SX60 can do with its 65x optical zoom (and 4x digital zoom tacked on at the end).

Canon 11-24mm f/4L is a New Ultra-Wide Zoom Lens for Full Frame DSLRs

Canon today announced a new ultra-wide zoom lens for its EF lineup: the 11-24mm f/4L USM. Canon claims the lens offers the widest angle of view ever achieved for a rectilinear full frame DSLR lens.

It boasts an angle of view of 126° 5'. By comparison, the popular 16-35mm offers an angle of view of 108° 10'.

Canon Reveals ‘World’s Longest’ 4K Cine Lens: A 50-1000mm Monster that Costs $78K

If you’ve been craving the ability to go from 50mm to 1000mm all in one lens, Canon has just what you’re looking for. Announced earlier today, the CINE-SERVO 50–1000mm T5.0–8.9 Ultra-Telephoto Zoom lens is being labeled 'world's longest 4K ultra-telephoto zoom lens for large-format single-sensor cameras," and it comes with a price tag that's as impressive as its zoom range.

Rumor: Photo of a Canon EF 11-24mm f/4L Lens Pops Up Online

A photo of a previously-patented ultra-wide angle zoom lens leaked online earlier today, and it has the Canon faithful all atwitter in the hopes that the leaked image is indeed the real thing and not just some hoax playing on their hopes and dreams.

Tutorial: How to Quickly and Easily Create the Dolly/Hitchcock Zoom in Your Time-Lapses

As timelapses become more and more ubiquitous throughout the photography and filmmaking community, people are continuously looking for unique ways to stand out and separate their work from that of others. One such trick that many use in their creation is a little effect often referred to as dolly zoom or vertigo effect.

The premise behind it is that as you capture each frame of your time-lapse, you slightly and consistently move the camera’s location, so that when the video is pieced together, you’re left with what looks like a dolly shot captured over an extended period of time. And here to help show just how to do just that is Eric Stemen, in the above video.

Phase One Announces 40mm-80mm f/4–5.6 Lens for Its Digital 645 System

When it comes to medium format photography, prime lenses are the norm. The size, weight and quality of construction of lenses are all areas of constraint for medium format over DSLRs or mirrorless, and so zoom lenses are more of a rarity.

However, there are always impressive exceptions to the rule, which is exactly what Phase One has done with its second-ever zoom lens for the 645 digital medium format system.

NASA Zooms Into Stunning Hubble Photo to Show You a Galaxy that’s Falling Apart

There's nothing like a Hubble Space Telescope image to break up all of the law and stock photography-related news (and there has been a LOT in the last 24 hours). Then again, this video and image aren't the most peaceful NASA has ever released, given they show a galaxy tearing itself apart as it hurtles through a particularly harsh part of our universe.

New Tech Totally Eliminates Zoom and AF Noise from Video Soundtracks on the Fly

DSLRs and Compact System Cameras are becoming increasingly capable video capture devices in addition to being solid still shooters. But when it comes time to focus or zoom using the lens' or camera's built-in motor, you're often left with glaringly obvious noise on your soundtrack.

So far manufacturers have tackled this problem by introducing silent focusing motor lenses, but one group of engineers is taking a firmware-based approach that seems to work just as well (if not better) and might someday soon do away with zoom and AF noise entirely.

Thanko’s APOLLO2 is a Tiny Camera that Packs a 30x Optical Zoom

We've seen some interesting gimmicky cameras come out of Japan in the past -- from Japanese anime special editions to a donut camera -- but this latest one might come in handy a bit more often. Dubbed the APOLLO2 and created by the company Thanko, it's a compact camera strapped to a whopping 30x telephoto lens.

Sigma’s Game-Changing 18-35mm f/1.8 Zoom Lens to Cost Just $799

Sigma shook up the camera world back in April by announcing its new 18-35mm f/1.8 DC HSM lens -- the world's first zoom lens with a fixed maximum aperture of f/1.8. It turns out the revolutionary lens will have a revolutionary price tag as well: the company announced today that the lens will cost just $799.

Attach Binoculars to your Smartphone for Telephoto Shots with the Snapzoom

Earlier today, brothers-in-law Daniel Fujikake and Mac Nguyen of HI Resolution Enterprises announced a new product for the photography enthusiast community that they're trying to get some help funding. Launched via Kickstarter campaign, the Snapzoom is a universal adapter that can attach a slew of optical scopes (i.e. binoculars, telescopes, etc.) to your smartphone in lieu of a telephoto lens.