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Sony Unveils 2 New Zoom Lenses: 12-24mm f/4 G and 16-35mm f/2.8 GM

Sony just debuted two new full-frame E-mount zoom lenses—one ultra lightweight, one premium. The 12-24mm f/4 G ultra-wide angle zoom falls into the former category, while the fast 16-35mm f/2.8 GM joins Sony's line of high-end G-Master lenses for pixel peeping sharpness fiends.

Why Zooming with Your Feet is NOT the Same as Zooming with a Lens

You've probably heard it a million times: "zoom with your feet!" This advice comes up almost any time the prime vs zoom lens debate resurfaces, but as anyone with even basic lens knowledge will tell you, zooming with your feet is NOT the same as zooming with your lens.

Travel Photography with a 35mm: How a Prime Lens Stole My Heart

From the beginning of my photography career—which is … almost 30 years ago (that can’t be true!)—I've been shooting with zoom lenses. Due to the flexibility they offer, I was convinced they make the best choice; as far as I know, thousands of other travel photographers who would say the same.

200x Camera Zoom Lets You Read the Words on Airplanes

Here's a video that's going viral on the Web right now: Korean YouTuber MichealHrd shared this short video showing the power of a 200x camera zoom. You can zoom in on an airplane cruising by overhead and read the name of the airline on the side.

Nikon’s ‘Worst’ and ‘Best’ Zoom Lenses Compared

I'm going to preface this by saying that this isn't a lens review article, there are many photographers better suited for this topic, so if you're after refraction index comparisons and chromatic aberration charts this article probably isn't for you.

A Look at How One Zoom Lens Can Tell Three Stories

Many prime lens lovers will tell you they don't need no stinkin' zoom lenses, just "zoom with your feet" as they say. But there is a point to zoom lenses, and it's not just the versatility of having multiple focal lengths—it's the ability to tell different stories with the same lens.

This Patent Shows How Apple Could Add Optical Zoom to the iPhone 7

Apple's iPhone 7 has long been rumored to sport dual cameras, but the smartphone might have another interesting photographic trick up its sleeve when it arrives: optical zoom. A new patent from Apple shows how they could make this happen without making the phone bulkier.

This is What a 343x Camera Zoom Would Be Like

In addition to the megapixel war, major camera companies are also engaging in a new superzoom war with their latest compact cameras. We recently shared the incredible reach of the 64x zoom on the Canon SX60 and the 83x zoom on the Nikon P900. If we ever somehow get to the point of 343x zooms appearing in cameras, the video above shows what that would be like.

Check Out the Nikon P900’s Ridiculous 83x Zoom

Earlier this month, we shared a video showing the incredible reach of the Canon SX60, a superzoom compact camera with a 65x lens. If you thought that video was crazy, check out this one featuring the new Nikon P900, which packs an even longer 83x optical zoom lens -- the equivalent of a 24-2000mm lens in 35mm terms.

This is How Powerful a 65x Optical Zoom Is

It's not just the megapixel war that's raging in the world of digital cameras. One of the big competitions going on is the battle of powerful zoom lenses on compact cameras, and the zoom capabilities on the latest "superzoom" cameras are pretty ridiculous. The video above shows what the new Canon SX60 can do with its 65x optical zoom (and 4x digital zoom tacked on at the end).

Canon 11-24mm f/4L is a New Ultra-Wide Zoom Lens for Full Frame DSLRs

Canon today announced a new ultra-wide zoom lens for its EF lineup: the 11-24mm f/4L USM. Canon claims the lens offers the widest angle of view ever achieved for a rectilinear full frame DSLR lens.

It boasts an angle of view of 126° 5'. By comparison, the popular 16-35mm offers an angle of view of 108° 10'.

Canon Reveals ‘World’s Longest’ 4K Cine Lens: A 50-1000mm Monster that Costs $78K

If you’ve been craving the ability to go from 50mm to 1000mm all in one lens, Canon has just what you’re looking for. Announced earlier today, the CINE-SERVO 50–1000mm T5.0–8.9 Ultra-Telephoto Zoom lens is being labeled 'world's longest 4K ultra-telephoto zoom lens for large-format single-sensor cameras," and it comes with a price tag that's as impressive as its zoom range.

Rumor: Photo of a Canon EF 11-24mm f/4L Lens Pops Up Online

A photo of a previously-patented ultra-wide angle zoom lens leaked online earlier today, and it has the Canon faithful all atwitter in the hopes that the leaked image is indeed the real thing and not just some hoax playing on their hopes and dreams.

Tutorial: How to Quickly and Easily Create the Dolly/Hitchcock Zoom in Your Time-Lapses

As timelapses become more and more ubiquitous throughout the photography and filmmaking community, people are continuously looking for unique ways to stand out and separate their work from that of others. One such trick that many use in their creation is a little effect often referred to as dolly zoom or vertigo effect.

The premise behind it is that as you capture each frame of your time-lapse, you slightly and consistently move the camera’s location, so that when the video is pieced together, you’re left with what looks like a dolly shot captured over an extended period of time. And here to help show just how to do just that is Eric Stemen, in the above video.