During a recent Fujifilm India livestream, a member of the product team revealed that the company is actively developing a firmware update that would allow you to use your Fuji X camera as a 'plug and play' webcam, ostensibly over USB.
There's a good chance you're sick of reading about Fujifilm this week. But with the fever-pitch buzz surrounding the release of the X-T1, it's not often that we consider the business behind these popular cameras.
Let's take a moment to reflect on the unique history of the Fujifilm X-Series, and the ways in which it reinvigorated both the company that created it and the camera industry as a whole.