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The X-Factor: How the Fujifilm X-Series Changed a Company and an Industry

There's a good chance you're sick of reading about Fujifilm this week. But with the fever-pitch buzz surrounding the release of the X-T1, it's not often that we consider the business behind these popular cameras.

Let's take a moment to reflect on the unique history of the Fujifilm X-Series, and the ways in which it reinvigorated both the company that created it and the camera industry as a whole.

Sample Photos: Check Out the 2/3-Inch X-Trans Sensor Quality in the X20

Fujifilm has released seven official sample photographs shot using the new X20, a slick little retro-styled compact camera with a 12MP 2/3-inch X-Trans CMOS sensor. The X-Trans sensors in Fujifilm's APS-C X-Series cameras (e.g. X-Pro1 and X-E1) are very highly regarded for their image quality and low light performance, so it's interesting to see how the same tech performs on a much smaller sensor size (APS-C sensors are about 6.5 times larger than the X20's 2/3 sensor).

A Demonstration of Fujifilm’s New Focus Peaking Feature

Here's a quick demonstration of what Fujifilm's new focus peaking looks like on the freshly-announced X100s and the X20. When manually focusing the lens, the feature uses white pixel highlights to indicate the high contrast areas of the scene. This is one of two new features -- the other being split image focusing -- designed to make manual focusing a much nicer experience on X-Series cameras.

Fujifilm Announces the X20 and X100s, Boasts the ‘World’s Fastest Autofocus’

There has been no shortage of leaks, pictures and rumors surrounding Fujifilm's followups to both its X10 and X100 models, but things just got official.

Only two days before the company gets to show off its new stock to the world at CES 2013 (and with little in way of mirrorless competition from Olympus, Sony and Panasonic, apparently) Fujifilm has officially unveiled the X20 and X100s.

Fujifilm X100s Has Its Photo and Specs Leaked, Looks Identical to the X100

Earlier today, we shared a couple of leaked photographs of the soon-to-arrive Fujifilm X20, which replaces the X10 but looks virtually identical in appearance (except for the fact that it comes in silver in addition to black).

Not to be outdone, the X100s has gotten itself leaked as well. Photos and specs for that camera have emerged, and reveal that, like the X20, the camera is nearly identical in form to its predecessor.

First Leaked Photos of the Fujifilm X20

Yesterday we wrote that multiple sources were confirming that Fujifilm will be launching an X10 successor called the X20 at CES 2013 next week. Now, less than 24 hours later, we now know what it looks like.