X-series

You Can Now Buy Fuji X-Series Cameras in US Best Buy Stores

Up till now, picking up a Fuji X-Series camera -- in the literal sense -- usually meant making your way to the local camera store... assuming it's still in business. But apparently that is no longer the case. As long as there's a Best Buy nearby, you can now pick up an X-Series cam in-store.

The X-Factor: How the Fujifilm X-Series Changed a Company and an Industry

There's a good chance you're sick of reading about Fujifilm this week. But with the fever-pitch buzz surrounding the release of the X-T1, it's not often that we consider the business behind these popular cameras.

Let's take a moment to reflect on the unique history of the Fujifilm X-Series, and the ways in which it reinvigorated both the company that created it and the camera industry as a whole.