There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
Social media is a vital part of how a business promotes itself, and having a wide variety of social media tools at your disposal is important. While you can link all your social media accounts together to create one post appearing on all of them, this strategy ignores unique opportunities each platform offers to its audience.
Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape.
Let’s be honest. We’re all guilty of judging by superficial features. Chances are that even you have been so vain — comparing your figure to that of perfect strangers only to be left with a sulky sense of defeat. But don’t fret, you’re far from alone when you feel a tinge of jealousy (perhaps more than a tinge) at the sight of an Instagram account with over 100K followers, making yours look inactive.
It’s been a busy past couple of months for me, full of photo experiments and metadata blunders. But even when I’m busy with assignments, I’m still looking for a project.
I’m better at short-term projects, something I can set up quickly and shoot in a few hours. Coming up with these projects can be mind-numbing, so I look for outside inspiration. Fortunately, being with Wonderful Machine, I get ideas sent to my inbox.
It's pretty common for great images to go viral on social media sites, but what happens when a photo goes viral with an incorrect caption... twice? Bangkok-based photographer Luke Duggleby recently experienced that firsthand when his 2010 image of 40,000 Thai monks in prayer at the Dhammakaya Temple made the rounds on social media following the Nepal earthquake, captioned as "100,000 monks in prayer after the Nepal earthquake as a necessary gesture of power." Years ago, the image had gone viral in a similar fashion, only that time it was captioned "praying monks in Myanmar."
Ever wonder what the fees involved in doing photography for an ad campaign look like? Jess Dudley, a producer …