Analog photography company escura wants to "take instant photography to a new level," so they've taken to Kickstarter to fund something called the Hasselblad Portrait: "the first fully compatible instant film back for your Hasselblad V-System camera."
Hasselblad has launched its new XV lens adapter, which lets you mount old V system lenses on the new X1D-50c medium format mirrorless camera.
On the same day that Kodak announced the sale of its camera film business, Hasselblad had big "ending" news of its own. The company today announced that it will no longer be producing the 503CW medium format camera. This teams the V System line is officially coming to an end.