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Can Hasselblad Compete Against Fujifilm in Medium Format?

Hasselblad. The company that went to the moon. A company known for producing some of the most iconic cameras in history. Since 1948, when Hasselblad produced its first consumer camera, it has built a strong reputation within the industry. As with many companies, it has had a few bumps in the road, but for the most part, it remains a highly respected organization.

Dear Camera Companies: Please Make a Fast Lens Between 50mm and 85mm

For some time now, my favourite portrait lens has been the Sigma 85mm f/1.4 art. This lens, as many of you may know, is simply incredible when it comes to performance. Even the price of this lens isn’t unreasonable when you compare it to some alternatives currently available.

Is Sony’s Color Science Really That Bad?

One of the biggest complaints I hear quite regularly about Sony mirrorless cameras is that their color science is horrible. Many photographers don’t seem to like how Sony interprets colors from any given scene. This it seems, to be especially true for portrait photographers. In stark contrast, color science is one of the major positive points for Canon cameras.

Fujifilm Officially Wins Medium Format

I recently discussed how Fujifilm's decision to go into the medium format industry might have been a mistake. But considering some of the recent announcements, have my points been completely negated?

Was the Fujifilm GFX a Mistake? Should Fuji Have Gone Full-Frame Instead?

Of all the current camera manufacturers, if you were to call me a fanboy of any of them, Fujifilm would be the most accurate. There’s good reason too: it produces some of the best cameras on the market and its commitment to offering meaningful updates, after the fact, is uniquely wonderful.

Canon Will Dominate Mirrorless Too

Over the last few years, we've seen how Sony has made some pretty huge gains in the photography industry. This is especially true for the mirrorless market and plenty of photographers have switched from DSLR cameras to Sony mirrorless cameras. Even still, I predict that once Canon releases its mirrorless cameras, it will eventually dominate that industry too.

Canon IS vs Sony IBIS: Which Image Stabilization is Better?

The Sony a7R III is a feature-filled camera that I’m sure many of us would consider to be one of the best currently available on the market. One of its very useful features is IBIS or in-body image stabilization. This feature helps prevent motion blur in your images by moving the sensor to compensate for unintentional vibrations and movements.

My Drama With Hasselblad, Bullying, and Their Latest Comparisons

As a photographer and YouTuber, I review equipment and photography related gear on my channel. There are occasions when certain items receive less than positive reviews and, in most circumstances, the company in question operates in a very professional manner. Unfortunately, this isn’t true in every case and after I reviewed the Hasselblad H6D 100c, Hasselblad weren’t too happy with me.

How To Get Medium Format Colors With Full Frame

Over the last few months, I have been in contact with Phase One to test their latest medium format camera, the IQ3 100MP Trichromatic. The standard 100MP backs from both Hasselblad and Phase One, already have incredible colors, due to being able to produce 16-bit raw files. Phase One, however, decided this wasn’t enough and their latest sensor is a genuinely brilliant update.

Breakthrough vs NiSi: The World’s Best Neutral Density Filters?

In recent years, the number of new ND filter manufacturers has risen quite dramatically and this, of course, is great for competition. This competition has helped push companies to create even better filters that are sharper with better color rendition.