Oops. A few days ago, we reported that Target had launched a new, Photoshop-free social media campaign for their new swimsuits. The company has been praised for the move, but some of their ambassadors might not be playing along. A couple of the photos show signs of being 'shopped.
A couple of years ago, Target got embarrassed by a Photoshop fail that gave a swimsuit model ridiculously long arms (that model was later invited onto Ellen). The retail chain has since learned from its mistakes: its latest swimsuit photos focus on realism and leave out Photoshop "airbrushing."
Update: We have removed the photos after receiving a takedown request from the photographer.
Less than a week after an unretouched photo of Cindy Crawford leaked onto the Web, a set of untouched photos from an ad shoot featuring Beyonce has emerged as well. Just like with the Crawford photo, the new images are causing quite a discussion online about the role Photoshop has in creating perfection for advertisements.
An unretouched photograph of Cindy Crawford has leaked onto the Web, causing a fresh new wave of discussion and debate about Photoshop and what women's bodies really look like.
Update: Please see below for new developments.
Singer Justin Bieber is the new face of Calvin Klein, and a number of new advertising photos and videos have been published in recent days as part of a new #mycalvins campaign. The black and white photos are causing a bit of controversy though: a leaked unretouched version of one photo suggests that quite a bit of Photoshop was used to alter Bieber's appearance and... proportions.