The "ultrapixels" that were rumored earlier this month have arrived. HTC announced its new flagship smartphone today. Called the HTC One, it features new camera tech that aims to shake up the world of smartphone photo snapping.
Last week we reported that HTC is preparing to launch a new camera sensor technology called Ultrapixels, which aims to improve image quality using a Foveon-style stack of three sensor layers. The smartphone imaging war is heating up, after all, an rivals like Nokia are investing heavily in photography technologies of their own (e.g. PureView).
We're reportedly just days away from seeing the official launch of the new HTC phone (which may be named the M7 or the HTC One), and leaks are beginning to spring. There's a good chance we now have the first product shot of the phone and the first published shot captured with the phone.
Mobile photo sharing has become one of the big photography trends over the past couple of years, and smartphone makers are now working hard to win the affections of smartphoneographer by developing better cameras and sleeker features. Two of the big players in the game, HTC and Nokia, are both generating some buzz this week through reports that they have some big photo-related plans in store for their upcoming phones.
The two (proprietary) technologies that are making headlines are: HTC's "Ultrapixels" and Nokia's "PureView."