Beautiful Holiday Ad Celebrates the Emotional Power of Photography
A new Christmas-themed Toyota commercial focuses less on the company's automobiles and more on the power of photography.
How I Built My Custom Vehicle ‘Obelix’ for Outdoor Photo Expeditions
As a landscape and travel photographer, I consider my camera gear the most important tool of my trade. I have been traveling for photography for so many years and have conducted several workshops in that span. This involved traveling to remote areas off the beaten track chasing the perfect shots.
Behind the Scenes: Shooting Car Ads for Toyota with Photographer Dave Hill
Photographer Dave Hill released this behind-the-scenes video that documents a recent advertising photo shoot for the Japanese carmaker Toyota. Hill shows us how various elements of the photographs are first taken then composited together in postproduction.
2016 Toyota Tacoma to Come with a Built-In Camera Mount for GoPros
Want a camera mount to come standard with your next truck? The 2016 Toyota Tacoma is what you're looking for. Toyota has announced that the upcoming truck will come standard with a GoPro camera mount -- a first for the auto industry.
Every Camera Trick Packed into One Car Commercial
How many different ways can you capture a car on camera? That's what Toyota's marketing team sat down and brainstormed last year when planning a commercial for the 2014 Toyota Corolla.
The 1-minute ad they came up with (it aired late last year) attempts to use every trick in the book.