touit

Zeiss Lens Families Are Named After Birds

In the past decade, Zeiss has launched a number of new lens lines for DSLR and mirrorless cameras with unusual-sounding names such as Batis, Otus, and Milvus. Perhaps you own one of these lenses, but did you know that each of those lens lines is named after a bird?

Teardown In Touit: Taking Apart the New Zeiss 32mm Touit Lens

Electronic autofocus and aperture control are new features introduced by Zeiss' new Touit lenses into the company's consumer lens lineup. After the lenses were announced, I couldn’t wait to take a look inside and see how things were put together.

Review: The Zeiss Touit 12mm f/2.8 Feels Un-Zeiss-Like. Don’t Touit

If you're here to read about the Zeiss Touit 12mm f/2.8 for the Fujifilm X-mount, you've probably heard words like "great", "amazing", "superb", "lovely" and "well damped" used to describe this lens. It's wider then the Fuji 14mm and maybe, just maybe, as sharp as the Fuji 35mm. These too are all things others will say about this lens. The jury, however, is still out for this guy.

Zeiss Unveils ‘Touit’ Lenses for Mirrorless Cameras, Publishes Specs and Samples

At Photokina 2012 last September, Zeiss announced that it was working on a new family of lenses for mirrorless cameras. This past March, we got a closer look at the lenses, which were outed as a 12mm f/2.8, 32mm f/1.8, and 50mm f/2.8 for Fuji's X mount and Sony's E mount.

Today, the company revealed even more details about the lenses, which are branded "Touit," publishing specs, product pages, and sample photographs.