theriseandfallofkodak

Kodak's modern business strategy is as weird to read as it is to write about. The company has jumped from one strategy to the next in an attempt to stay afloat. This 15-minute video delves into how Kodak went from near film monopoly, to near financial ruin, to pharmaceutical manufacturer.

The Wall Street Journal recently released a mini-doc that tells the entire story of Kodak—a story of a once-dominant company that made its name in film, and is now seeking to reinvent itself as a drug company after struggling to adapt to a future they, in fact, helped to bring about.