Brands Have No Idea How to Work With YouTubers | The PetaPixel Podcast
Last week's "Team Pixel" situation highlighted a widespread issue in the technology space that negatively impacts many reviewers and the people who watch their content.
The ‘Team Pixel’ Drama Exposed a Disconnect Between Creators and Brands
Last week, Google updated its agreement with "Team Pixel" members to stipulate that they weren't allowed to support any other smartphone brand or else risk ejection from the platform. Because many in that program considered themselves reviewers, it exposed a major disconnect between how many perceived themselves versus how Google perceived them.
Google ‘Team Pixel’ Gaffe Frustratingly Blurs the Line Between Influencers and Reviewers
After debuting the Pixel 9 series smartphones earlier this week to a mostly positive reception, Google's good vibes have been hurt by controversy surrounding the company's influencer marketing group, Team Pixel.