supplyanddemand

Supply and Demand Pains: Fujifilm Film Prices to Jump 20% Later This Year

Last week we reported that Fujifilm is planning to increase its film prices by 25% starting this month due to decreased consumer demand. Turns out that was specifically for the Japanese market, and that the hit won't be as serious in the United States.

Instead of a 25% hike this month, photographers in the US will be seeing a 20% hike starting on July 1st, 2013.