Buying a car is a stressful, time-consuming task for the average American. So when I was asked to create imagery that shows the fun, functionality and ease of purchasing a car in the digital age by Edmunds, it was a tall order to say the least.
Motorcycle stunt riding is seen as a reckless sport in so many circles. This kind of riding is usually left to YouTube channels filled with guys with helmet mohawks and seriously questionable decision-making skills. Because of this, I often find myself presented with the question: how can this kind of riding be fun? The typical response is: “you’d have to ride to understand.”