sooc

Straight Out of Camera is the Purest Form of Photography… or IS It?

The ultimate skill of the photographer -- of the artist -- is to create the aesthetics of the scene in front of them "in the moment". The Natural Landscape Photo Award is perhaps the epitome of this with minimal image manipulation allowed, while the World Press Photo has a Code of Ethics. So straight-out-of-camera (SOOC) has got to be the pinnacle of ability, hasn't it? Or is there more to the notion of what an image is and where the skill lies in producing it?

SOOC Studio is a Portable Lighting Studio with Built-In LEDs

There are already a good number of portable lighting studios on the market, but WhiteBison’s SOOC Studio strives to be the best full-featured option. The kit includes a foldable carrying case that transforms into a durable 18x16x12-inch setup with built-in 6,000K LED strips and an easy-to-clean plastic infinity curve.

Getting It Right in the Camera: The Truth, The Myth, The BS

"One should still try and get as close as possible to what you want in the initial click."

A friend of a friend just pointed this out in a conversation we were all having on Facebook. It's prompted me to say something. To explain what "getting it right in the camera" means to me now, and what it meant to me in the old days.