Sigma's new 60-600mm f/4.5-5.6 DG DN OS Sports lens is the world's first 10x ultra-telephoto zoom lens for mirrorless cameras and features six stops of optical stabilization at the telephoto end and seven stops at the standard end.
AstrHori has announced an 85mm f/1.8 portrait lens for Sony E-mount full-frame cameras that promises high-end results for an extremely low cost of entry.
TTArtisan recently announced a new standard-length prime lens for Sony, Fujifilm, Nikon, Canon, and Leica APS-C cameras: the 35mm f/0.95.
A class action lawsuit has been filed in the state of California that alleges the serial number stickers on Sony lenses too easily fall off and therefore prevent owners from getting free repairs or taking part in product recalls.
Funleader's new CapLens 18mm f/8 0.3m-∞ Pro iterates on the brand's original 18mm f/8 CapLens by adding a focusing adjustment dial that lets photographers shoot between 0.3, 0.5, 0.7, one, and two meters in addition to infinity.
Tamron has announced the 20-40mm f/2.8 Di III VXD (Model A062) for full-frame Sony E-Mount. The company says that it was created in "aggressive pursuit" of portability, and is the smallest and lightest lens in its class.
Venus Optics has announced the new Laowa 58mm f/2.8 2X Ultra Macro APO, a lens designed specifically for mirrorless full-frame cameras and available for Sony E, Canon RF, Nikon Z, and Leica L mounts.
Tokina has announced the atx-m 11-18mm f/2.8 E, its first super-wide-angle zoom lens designed exclusively for mirrorless and promises full compatibility with Sony E-Mount APS-C cameras.
MonsterAdapter has announced an upgraded version of its LA-VE1 Minolta V to Sony E mount adapter. The LA-VE2 adds autofocus and allows all eight Minolta Vectis lenses to work with Sony mirrorless cameras.
Sony's new addition to its cinema line is the FR7. It takes its current imaging technology and combines it with remote-controlled robotics, creating the world's first full-frame interchangeable lens (ILC) PTZ camera.
The Tamron 50-400mm f/4.5-6.3 Di III VC VXD for Sony E-mount full-frame mirrorless cameras that was announced in July will be available in September for $1,299.
Tamron has announced that it is developing a new 20-40mm f/2.8 Di III VXD Lens for Sony E-Mount cameras. The company says it will be the smallest and lightest in its class and support both photo and video applications.
Sigma's two newly introduced wide-angle lenses are going to impress a lot of people with their large apertures and reasonable prices.
Sigma has announced two new primes that bolster its lineup of wide-angle options for full-frame Sony E-mount and Leica L-Mount cameras: the 24mm f/1.4 DG DN Art and the 20mm f/1.4 DG DN Art.
Tamron has announced a new 50-400mm f/4.5-6.3 Di III VC VXD for Sony E-mount full-frame mirrorless cameras which is expected to be available from this fall.
Sony has announced a firmware update that brings additional professional cinema camera features to the Sony FX3 including additional log shooting modes, LUT importing, and timecode sync.
Meike has introduced a new 10mm f/2 APS-C manual focus prime lens for Sony E, Fujifilm X, Nikon Z, Canon RF, and Micro Four Thirds cameras.
Techart has announced a redesigned M-Mount to E-Mount autofocus adapter that it says is more compact and quieter than its previous model, and the second-generation LM-EA9 uses four smaller stepper motors instead of the single large motor of the previous generation.
Meike has announced a super-affordable autofocus-equipped lens for Sony full-frame E-mount cameras: the 85mm f/1.8 STM. The company says the autofocus is fully supported by multiple Alpha cameras and even several APS-C E-mount cameras.
Sony has announced three new lenses that have been designed with the hybrid photographer/videographer in mind: the 10-20mm f/4 PZ, 15mm f/1.4, and 11mm f/1.8.
This Sigma 16-28mm DG DN Contemporary is the latest addition to the pile of really darn good lenses that don’t cost thousands of dollars.
Sony has announced that the production of the a6400 mirrorless camera has restarted. As a result of the worldwide computer chip shortage, the APS-C mirrorless camera was temporarily discontinued last December.
Tokina has announced the SZ 33mm f/1.2 lens for Fujifilm X and Sony APS-C E-mount. The manual-focus lens is designed to be affordable yet provide what the company calls "superb bokeh" to both photographers and videographers.
Finally, six years after the original launched, Sony has updated its 24-70mm f/2.8 G Master lens. The original has lagged behind competitors for some time, but the long wait for a successor is finally over.
Sony doesn't appear to be out of the woods when it comes to supply chain struggles as the company has delayed the 16-35mm f/4 PZ G Series power zoom lens from its planned April release until an unspecified time later this summer.
TTArtisan's latest M-mount to E-mount adapter has a focal length dial that transmits focal length info to the camera for lenses with no electronic contacts.
Samyang has announced the second generation 35mm f/1.4 FE autofocus lens for both full-frame and crop sensor Sony E-mount cameras. With its launch, Samyang says that the major angles of 50mm and 35mm in its f/1.4 lineup have been updated.
Now 66 E-mount lenses in, Sony is reworking more of its popular focal lengths and modernizing them with the latest standards. The new Sony PZ 16-35mm f/4 G takes a classic and gives it new life.
KamLan has announced a new 55mm f/1.4 full-frame lens for Sony E-mount, Nikon Z-mount, and Canon RF-mount. While pricing has not been made available, given KamLan's history it should be affordable.
Tokina has announced the SZ 8mm f/2.8 Fisheye lens for Fujifilm X and APS-C Sony E-mount cameras. This ultra-wide manual focus prime covers the full image area of crop sensors for what the company calls a "unique perspective."
Sony Japan has listed all of its A-Mount lenses as "discontinued" or "no longer available" through its store. While Sony removed its A-Mount DSLRs in a similar fashion nearly a year ago, this appears to be the final death knell for the format.
Sigma has announced the 20mm f/2 DG DN lens, its seventh and widest optic in the all-metal I Series of compact primes. The lens will be available for both Sony E-Mount and Leica L-Mount.
Monster Adapter has announced the LA-NE1 adapter that supports autofocus, aperture control, and data transmission between Contax N-Mount lenses and Sony E-Mount cameras.
Samyang has announced that it has reimagined its manual focus 135mm f/2 telephoto lens that it launched in 2015 as a new and improved autofocus version, the AF 135mm f/1.8 for Sony E-mount.
Sony's ZV-E10 is one of the newest offerings from the company and was positioned as a vlogging camera perhaps more than it is a photography-focused one. So does it do a good job as one, and should you buy it?
Samyang has announced the second-generation version of its 50mm f/1.4 for Sony E-mount. The company says that after five years of development, it believes that it has created "a new standard for standard lenses."
The new Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD for E-mount and X-mount is an all-in-one APS-C lens with the power of 16.6x zoom. These types of do-everything lenses have a tradition of being subpar, but Tamron may actually have what it takes to pull off a winner.
Tokina has announced three new fast APS-C primes for Sony E-Mount: the atx-m 23mm f/1.4, the atx-m 33mm f/1.4, and the atx-m 56mm f/1.4. The three are designed to work in unison to give photographers wide, standard, and semi-telephoto options.
Sony has unveiled the Alpha 7 IV, the successor to the extremely popular Alpha 7 III that features a 33-megapixel sensor, up to 10 frames per second shooting, and a host of video features that Sony says makes it a true hybrid full-frame system.
DJI has announced what it is calling the world's first comprehensive full-frame cinematography camera that features a four-axis stabilization system, LiDAR focusing, and a video transmission and control system integrated into a single unit: the Ronin 4D.