Advertising Fail: Fujifilm Disses the X100
One of our keen-eyed readers named Daniel recently opened up his July issue …
One of our keen-eyed readers named Daniel recently opened up his July issue …
When learning about ISO, you've probably heard that the lower the number, the lower the noise and the higher the image quality, but did you know that this isn't always the case? The reason is something called the base (or native) ISO of a camera -- the ISO achieved without amplifying the data from the sensor. This is usually somewhere between ISO 100 and ISO 200.