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This is the First Sports Illustrated Cover Shot with a Smartphone

When veteran SI photographer Michael J. LeBrecht II got an email from a DOP at Sports Illustrated offering him the chance to shoot "an A-List Celebrity," he immediately said yes. It wasn't until a later, on the phone, that he hear the catch: "we would like you to try and shoot the cover with a Smartphone."

Searching for a New Look at the Rio Olympics

Every time the Olympics roll around, there are more photographers and less spots from which to shoot the games. Not an ideal way to express your creativity. If you are not a member of the pool photographers gang it’s even worse... everybody huddled in the same pen shooting the action with the same lenses.

10 Iconic Photos from the First NFL Super Bowls

This year's NFL championship game is Super Bowl 50, and it'll be played on February 7th, 2016, at Levi's Stadium in Santa Clara, California (the home of the 49ers). To celebrate what is often the most watched TV broadcast of the entire year in the United States, Sports Illustrated is spending 50 days posting 50 iconic photos from each Super Bowl to the magazine's Instagram page.

BTS: Sports Illustrated Photographs Bikini Clad Kate Upton in Zero Gravity

Not all of the women in this year's Sports Illustrated swimsuit issue are made of plastic, and yet the unique Barbie swimsuit shots we told you about a few days back will STILL play second fiddle to a much cooler photo shoot of model and actress Kate Upton... scantily clad... floating around in actual zero gravity.

Sports Illustrated as an HTML5 Magazine

Today at Google I/O, Sports Illustrated editor Terry McDonell showcased this demo of the HTML5 version of the magazine. Last December, SI released a mockup video of how their online version would look as an app, but this version is based on the web and can be viewed with laptop and tablet browsers. It looks like a print magazine layout, with fantastic spreads, photos, and fonts, but it also has a lot of unique multimedia features that are incorporated into the design.