shopping

Why Five Star Ratings Aren’t Very Helpful When Buying Camera Gear Online

XKCD recently published this humorous comic explaining how you should interpret star ratings online. These are the ratings you come across when browsing online stores (e.g. Amazon) and customer review websites -- ratings that supposedly provide an accurate glimpse at how consumers feel about the product. Do they, though?

As the comic shows, the answer is: yes and no.