Google has announced a new set of "people-centered" design guidelines around the face-altering selfie filters built into many smartphone camera apps. The initiative encourages companies to be more transparent about how they apply these filters, change the design language used, and give users more direct control over their experience.
Arguably Snapchat's most popular feature to date is their augmented reality 'selfie filters' that allow you to augment your face with bunny ears, vomit rainbows, and occasionally trample on someone's copyright. Now, in a move absolutely everyone saw coming, Instagram has copied the feature.
A photo posted by mykie (@mykie_) on Apr 28, 2016 at 2:58am PDT
Snapchat's selfie filters have turned into something of a phenomenon—whether you want to become a koala or puke a rainbow, they have you covered. But the popular ephemeral photo sharing and messaging app is in a spot of trouble over those filters this week.