Be it for the best chili recipes or the best photographers, people frequently start their web browsing journey with a Google, Bing, or DuckDuckGo search. So, if you’re a photographer and you want those search engines to find your website, you need to optimize it for those search engines.
When most of us began pursuing a career as photographers, we pictured idyllic days spent behind our beloved cameras photographing all the things. We quickly learned that our time behind a camera would be precious, as most of us would spend way more time sitting at a computer editing, communicating with our clients, managing marketing and social media campaigns, and well, just running the business.
Backlinks are a pillar of SEO. As photographers, we have a unique niche in to getting backlinks. Websites need images for their pages, we have images, and some of these websites might be using your images and mentioning your business, but not linking to your website. These are called unlinked mentions, and they are some of the simplest backlinks you can get.
In nearly every industry, the Web has enabled a cadre of Internet-famous individuals, who on the merits of their marketing prowess have gained massive followings without necessarily acquiring the skills that has traditionally defined an “expert.”
Google has a useful account on YouTube called GoogleWebmasterHelp that publishes short video answers to search engine optimization (SEO) questions submitted to them. If you have a website promoting your photography, then thinking about SEO can help you drive more visitors to your photography.