In the summer of 2017, I received an invitation from my CEO at Barclays India, Uma Krishnan, who was interested in collecting some of my award-winning photography work. In order to avoid giving away my photographs for free, I asked her to contribute some amount towards her favorite social cause, and this is how the idea for Create4Cause was born.
Can photography move you to tears? It seems like human emotions are difficult to unlock as a photographer, especially in our oversaturated world of Instagram; as of 2018, a staggering 95 million photos and videos are uploaded onto Instagram every single day. It’s more difficult than ever for a photograph to have an impact -- we’ve all debated it before, and we’ve probably seen still photography as a dying profession.
“Meet my friend Saurabh. He’s an amazing photographer from India and his work has been published in various reputed newspapers and journals worldwide like Nat Geo, The Guardian, Lonely Planet, etc. Astonishingly, he’s a self-taught photographer and very passionate about his work.”