redefine

Dove Uses Self-Portrait Photography Class and Exhibition to Help Redefine Beauty

If your advertising campaign's goal is to redefine beauty and help High School girls accept and even embrace the flaws so studiously eliminated on magazine covers, you've got an uphill battle ahead of you. But Dove is fighting (and maybe even winning) that battle, and one of the ways they're doing it is by putting the selfie to more empowering use.