pullfocus

You've heard the terms "varifocal" and "parfocal" to describe lenses, but do you know what these terms mean? Or why they matter? If you don't, this informative conversation between Vistek video producer Dale Sood and product manager Brian Young is the perfect place to start.

Here's a 2-minute video in which cinematographer Matthew Rosen explains how he pulled focus at high speed for detergent ad.