We wouldn't use the word "prosumer" to describe Hasselblad, but fresh reports claim that might be changing very soon. It seems Hassy will be breaking into the prosumer market with a brand new camera, and it could happen as soon as the middle of next week.
Samsung is making a statement with the recently announced NX1, and that statement is, "pros, we're ready for you." Up till now, any pros who wanted to use Samsung gear -- and there are some that do -- have had to settle for prosumer bodies designed more for the first time buyer than the seasoned pro.
With the introduction of the NX1, that status quo is no more, and a little bit of time with this incredibly powerful new body drives that point home splendidly.