pronounce

How to Pronounce German Camera and Lens Brands ‘Correctly’

Germany has a long history of producing some of the best cameras and lenses ever to appear in the history of photography, but German brand names can be a bit tricky to pronounce. In this 8.5-minute video, photographer Maximilian Heinrich of Analog Insights shares the native German speaker's pronunciation of some well-known brands.

Camera Terms You’re Saying Wrong

There are several terms in photography that are commonly mispronounced. Here's a 5-minute video in which Gerald Undone discusses them and teaches how to correct pronounce them.

The Official Way to Pronounce ‘Nikon’

You may have heard the camera brand "Nikon" be pronounced in different ways by different people in different countries. But what's the official and "correct" way of pronouncing the company's name?