productshot

Last week we shared a video that got both incredibly popular and controversial. It was put together by Photigy's Alex Koloskov, and showed how he created nearly-identical product shots of a glass of whisky using an iPhone and a Hasselblad.

Now he's back to answer some of the concerns that readers brought up after watching that video, specifically regarding how much post-processing went into the image and if it would be printable on the large scale.

We all know that almost any smartphone nowadays can hold its own against a proper camera when given to a real photographer with the proper setup. But is it possible for a smartphone to go head-to-head with the likes of a Hasselblad?

Okay, we know you've asked for less time-lapses and we're doing our best to kick the habit, but this one couldn't be helped, and we're pretty sure you'll forgive us. It's not your standard stunning landscape time-lapse, this one shows the remarkable attention to detail and skill that goes into taking a great photograph of a Rolex watch, and making it phenomenal.