Photographer Seeks to Match All Pantone Colors to Real World Things
The Pantone Color Matching System is a standardized way for printers to make sure that they're all using the same color without having to constantly get in touch with one another. Each color is classified by name and number and given its own swatch for good measure.
In his new photo series The Pantone Project, photographer Paul Octavious is taking that system out of the world of swatches and into the world at large. His self-proclaimed mission is to "match all the Pantone colors to things I find in everyday life."