prime

In one of those rare more-informative-than-funny Top Gear DigitalRev episodes, Kai tries to help beginners decide what they should buy for their first prime: a nifty 50mm, or a more versatile 35mm.

Want a blurry background for your portraits on-demand, whether or not you're using a fast lens? Or maybe you are using a fast portrait lens, but you want to shoot with it stopped down to the sharpest possible aperture without sacrificing that beautiful bokeh you're going for.

Well now you can now do that without having to put serious distance between your background and subject. Just pop up one of Lastolite's new Out of Focus Backgrounds.

If you have a friend who just got into photography and they ask you to recommend a first lens to buy in addition to the standard kit lens, chances are very good you're going to tell them to go prime. Of course, their next question will inevitably be 'why?'

500px already 'changed the game,' or at the very least raised the bar, when the photo sharing site launched the 500px Prime licensing marketplace. Initially said to offer a 30% cut to photographers, they actually listened to feedback and flipped that number on its head before the final release. Now, those 500px users who want to license their work through 500px Prime make a 70% cut off the top.

But 500px is determined to keep shaking things up, which is why, today, they've decided to put some of the piles of social network data they have at their disposal to use and let clients search the service by gender preference. And this, they promise, is just the beginning.

Three months after SonyAlphaRumors shared the first image samples taken using a prototype of the Mitakon 50mm f/0.95 Full Frame E-mount lens, one of their "trusted sources" has informed them the lens will be officially released on April 20th.

Earlier today, 500px announced that it would be getting into the licensing game with a new commercial licensing site dubbed 500px Prime.

ZEISS is touting its latest release as a "perfect" portrait lens with serious Macro chops to boot -- a 50mm, f/2.8 model for APS-C cameras sporting Sony E and Fuji X mounts.

In the midst of all these camera announcements, Nikon has taken the time to unveil a new piece of high-end glass as well. Paying homage to a lens discontinued 15 long years ago, Nikon is bringing back the 58mm prime lens, this time with an f/1.4 aperture.

Photo sharing is "in" these days. Just look around, and you'll find that pretty much every major social network has it as a major pillar of their service. Facebook is the largest photo sharing site in the world by volume. Google+ has all but absorbed the once powerful Picasa brand.

With so many services competing for your pixels, it's getting harder and harder to keep up with the best images from your contacts. It's something developer Arthur Chang calls "photo consumption fatigue," and he believes he has a solution.

Canon broke new ground in its lens-making this year by bringing image stabilization to non-L wide-angle prime lenses (the widest IS prime was previously the 100mm f/2.8 IS L). There are now three: lenses at the stabilized-wide-angle party: a 24mm and 28mm, announced in February, and a 35mm that was announced just last month.

According to new rumors, Canon will continue to spread its IS technology to non-L and non-telephoto primes next year. One that's on the way is a replacement to the popular 50mm f/1.4.

Canon is reportedly working on a followup to its popular 50mm f/1.4 lens.

Here’s a first look at two lenses Canon has up its sleeve: the new Canon 24mm f/2.8 IS USM …

If you’re curious as to which prime lenses Canon has marked for refreshing, recently filed patents may hold the …

Some years ago Canon offered a f/1.0 version of its 50mm L lens. They’ve since stopped manufacturing lenses faster …