pinch

Creative Photo Series Quite Literally Turns Fashion Photography on Its Head

A fashion photographer's job is, at its most basic level, to draw attention to the clothes he or she has been asked to photograph. But how does one make their fashion shots stand out when there are so many more out there, often bookending your own shoot inside the very magazine you're featured in?

Montreal-based photographer Martin Tremblay (also known as Pinch) figured out a way to turn fashion photography on its head... he literally turned it on its head!