picsio

Picsio App 2

Pics.io Wants to Bring RAW Photo Editing to a Browser Near You

Traditionally, a photographer's post-processing workflow does not include a web browser, but rather, tools like Lightroom and Aperture. Pics.io is hoping to change that, and is working to bring serious RAW picture editing and collaborating to the web browser.

The start-up, founded by three Ukranian entrepreneurs, uses WebGL technology (which, in short, allows web browsers to harness the power of a computer's graphics card) to make the online tools they offer a reality. The mission? Get more people to dabble into RAW photography by offering easy access to editing tools.