photoflex

It Lives: Photoflex Acquired by PromarkBRANDS

Back in April, the lighting company Photoflex unexpectedly announced that it would be closing shop after 30 years in the business, to the disappointment of many. Later that month, the struggling company revealed that it was working on a deal to allow the brand to live on. They succeeded.

Photoflex announced yesterday that it has been acquired by the lighting company PromarkBRANDS. Terms of the deal were not disclosed.

Photoflex Returns From the Grave, Says It’s Back in Business

Well-known lighting gear manufacturer Photoflex may live on after all. No, its original April 1st announcement that it was closing shop wasn't an ill-conceived April Fool's Joke or a bizarre marketing stunt -- the struggling company is reportedly working on a deal that will allow the brand to live on.