It Lives: Photoflex Acquired by PromarkBRANDS
Back in April, the lighting company Photoflex unexpectedly announced that it would be closing shop after 30 years in the business, to the disappointment of many. Later that month, the struggling company revealed that it was working on a deal to allow the brand to live on. They succeeded.
Photoflex announced yesterday that it has been acquired by the lighting company PromarkBRANDS. Terms of the deal were not disclosed.