pentaxk3

Pentax’s New APS-C DSLR Can Hit ISO 1.6 Million, Will Cost Around $2,500

Ricoh has released a new video all about the upcoming Pentax flagship APS-C DSLR that has been slowly revealed over the past year. The camera will be called the Pentax K-3 Mark III (imagine that), and we are finally getting some information about specs and price point beyond just the fact that it has a nice optical viewfinder.

Ricoh’s Gunmetal-Gray Limited-Edition Pentax K-3 Looks Like it Could Beat Up Your DSLR

Leica and Hasselblad should take a page out of Ricoh's book: when you release a limited-edition camera, you don't slap a hello kitty sticker or some fancy wood on it. You do what Ricoh did with the limited-edition Pentax K-3 'Prestige' and cover the thing in gunmetal.

Make no mistake, this K-3 can beat up your K-3... or pretty much any other DSLR you own.

Attention Camera Marketing Departments: Tell Me About the Sensor

Since its spec sheet leaked on Monday, there's been plenty of buzz surrounding Pentax's newly-released K-3 APS-C DSLR. Many are particularly atwitter about the K-3's unique anti-aliasing system, which relies on a vibrating sensor to remove moire-effects. Because it's not filter-based, the effect can be turned off.

Therefore, the K-3 offers the moire-eliminating effect of an anti-aliasing filter when it's needed, and the greater sharpness of a filterless sensor when it's not. Not only do people care about this innovation, but for many it was a cardinal feature of the camera.

Ricoh Accidentally Launches K-3 Webpage Early, Have a Look at What’s to Come

We've said it before and we'll say it again, October is looking to be a big month for camera announcements. And of course, along with announcements come leaks. Case in point: the upcoming Pentax K-3 isn't supposed to be announced for another 24 hours or so, but someone at Ricoh accidentally let the webpage go live briefly.