pentaxk-3

Attention Camera Marketing Departments: Tell Me About the Sensor

Since its spec sheet leaked on Monday, there's been plenty of buzz surrounding Pentax's newly-released K-3 APS-C DSLR. Many are particularly atwitter about the K-3's unique anti-aliasing system, which relies on a vibrating sensor to remove moire-effects. Because it's not filter-based, the effect can be turned off.

Therefore, the K-3 offers the moire-eliminating effect of an anti-aliasing filter when it's needed, and the greater sharpness of a filterless sensor when it's not. Not only do people care about this innovation, but for many it was a cardinal feature of the camera.