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Pentax’s New APS-C DSLR Can Hit ISO 1.6 Million, Will Cost Around $2,500

Ricoh has released a new video all about the upcoming Pentax flagship APS-C DSLR that has been slowly revealed over the past year. The camera will be called the Pentax K-3 Mark III (imagine that), and we are finally getting some information about specs and price point beyond just the fact that it has a nice optical viewfinder.

Pentax Reveals New APS-C DSLR and Three Lenses in Online Presentation

Ricoh released a 40-minute video presentation last night on YouTube, detailing its plans for several Pentax products that are "in-development." The video was released in lieu of a CP+ 2020 presentation, and shared details about the upcoming APS-C DSLR, one previously-announced 85mm lens, and two brand new lenses we hadn't heard about before.